Here’s more proof that you should never build a business on top of fickle social media.
Twitter holds all the cards in this “negotiation.”
If you build a business on top of Twitter (or any other social media company), you’re in an extremely vulnerable position.
With a snap of their fingers, they can make your business completely obsolete, worthless.
Why take the risk?
-Ryan M. Healy
About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it, then click here now » |
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Twitter killed my app also :) Fortunately I hadn’t spent too many hours on it – and the work produced can be repurposed.
As far as traffic is concerned, it seems many sources are fickle (Twitter, Google). Best to stay diversified, and definitely not build a business on top of just one source that retains the key to your front doors.
When it comes to traffic, diversification is a big key to success online.
I think this goes back to the days when people equated the Internet with a “business.” Like the Internet, social sites like Twitter, Facebook, etc…are only tools in a huge toolbox…nothing more IMO.
If you rely on using a wrench to try and build a whole house, that house is bound to crumble at some point.
Haha – that’s a great point: “If you rely on using a wrench to try and build a whole house, that house is bound to crumble at some point.”
I agree… It’s why you can’t have all your eggs in one basket. Dan Kennedy says that a business is fool that lives on one or two medias. I’m about tired of social media if you ask me. Let’s just all focus on the PPC, direct mail, and other forms.
One phrase in the headline is really funny: “Monetization Violation.” Let me get this straight… Twitter is hacked off at another company because they’re using their technology to make money, instead of just getting “clicks and eyeballs,” right? Sounds a business version of teenage drama queens, making much to do about nothing.
I listen to a lot of these Social Media “gurus” and ad agencies who give a really exciting sales pitch about the bells and whistles, but overlook/forget/don’t know how their website or platform makes money for a client. I know that Facebook was cash flow positive in 2009, but has Twitter ever achieved this goal?
I think Twitter is proving to be an over-rated fad, Facebook and LinkedIn appear to be more solid and sustainable.
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