It’s funny… for a few days this week all the reporters seemed to be asking the same question:
“What could possibly be Edward Snowden’s motive for leaking details about NSA surveillance programs?”
Reporters pointed to all the things Snowden had to lose: a $200,000 salary, a home in Hawaii, and a beautiful girlfriend.
He wouldn’t have possibly risked losing all that without the opportunity for an even bigger gain, right?
Or at least that’s how the logic goes.
But sometimes people do things simply because it’s the right thing to do. And it seems to be the case here.
In an interview, Snowden revealed he simply wanted to expose the “surveillance state” so that Americans would know exactly what was going on… and be able to make an informed decision about whether to allow such invasive surveillance to continue.
He didn’t sell secrets for money.
He didn’t do it for fame.
In fact, Snowden’s revelations have cost him just about everything.
He no longer has a job, a girlfriend, or a home.
And the U.S. government is trying to smear Snowden’s character and get him extradited from Hong Kong.
Now, I’ve revealed details about unethical marketers here on my blog in the past. And often readers have questioned why I would do such a thing.
After all, my criticisms have fallen on the same people who might have hired me for a copywriting project at some point.
But the truth is, whistle blowers like Snowden are often motivated simply by the compulsion to do the right thing. You don’t blow the whistle on somebody for personal gain. You do it to protect other people.
Speaking of doing the right thing…
Today is the last day of my half-price copywriting critique sale.
Five of the 10 have been claimed. I’ve got a verbal commitment on two more, so probably only three left.
-Ryan M. Healy
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits. Book Yours Now »