Yesterday, I made a major announcement that I would no longer be blogging at my old blog hosted by Typepad. Already my most loyal readers have updated their links and their RSS feeds. Terry Dean is one of those who has done this.
In fact, Terry just wrote an interesting post about which blogs he actually reads based on usage statistics inside his Google feed reader interface. The results are fascinating. And I’m honored that I’m counted among the top 10 blogs he reads on a regular basis.
It also confirms the 80/20 Rule, or at least the principle of it. Terry says he has 31 feeds in his reader. Of those, only 10 receive his readership at least 50% of the time. That is less than a third. What’s more, only two blogs get his readership 100% of the time. That means only 6% of the total number of feeds he has subscribed to are getting 100% of his attention!
This illustrates a couple key points.
1. Just because someone has subscribed to your feed does not mean you have earned his or her readership. It only means you have the opportunity to earn that readership. You must always write clear, compelling, and useful content to achieve this.
2. Everybody is short on time. And nobody has time to read all the things they’ve expressed an interest in reading. You must work hard to get and keep the attention of your readers. At no point can you slack off and assume that your readers will read whatever you write just because you’ve written it.
That said, I welcome the opportunity to earn your readership. If you haven’t subscribed to my blog, I invite you to do so by clicking this RSS feed link and adding my feed to your RSS reader.
-Ryan M. Healy
Popularity: 11% [?]
Pssst! Did you know you can get automatic blog updates when you join my email list or subscribe to my RSS feed?
4 comments ↓
Hi,
I happened upon a product that seems to no longer be sold - Glyphius.
I Googled it, and lots of sites came up but no product sales links that work!
I even see Adwords ads on the results side offering Glyphius !!!
Please explain if you know,
Thanks
Jim Furr
>
PS: I saw that your old blog advertised it too!
What is wrong with it? Or maybe, what is
so right with it!
PPS: I noticed you were offering another product with
Glyphius on your old blog, is it any better?
Hi,
I just went to your http://www.healymarketing.com/ site
and I really like what you offer and your approach.
I am a Christian and have wanted to do copywriting for a long time
but was afraid I would have to lie to make money at it!
Do you offer a course or mentoring?
I was looking at AWAI and since Makepeace and Bly both
endorse it I thought it might be a good start.
However, I like Your methods best.
Please reply,
Jim Furr
>
PS: Sure wish I could have afforded Bencivenga’s seminar at $5000 a seat!
PPS: I have a few sites that would show my current copy (it stinks! lol
Hey Jim - Thanks for writing. Glyphius is a great tool. It’s one of my favorite software programs. I use it almost every day.
I just wrote a post notifying my readers that I have 5 copies of the program available. If you are interested, you can read about it here:
http://www.ryanhealy.com/glyphius-only-5-copies-left/
I don’t have a copywriting course, although I may create one. I do offer a report on how to get clients as a copywriter, and I do offer a mentoring program. The mentoring program is detailed here:
http://www.getclientsreport.com/mentor.html
The good news is, you do NOT have to lie to succeed as a copywriter. In fact, you will do much better if you always tell the truth.
I started with the AWAI course. It’s a great place to start. It is what helped me launch my freelance copywriting career.
Please let me know if you have any other questions.
-Ryan M. Healy
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