Comments on: Which Subject Line Won?

By: Ryan Healy

Ryan Healy — Mon, 19 Oct 2009 21:06:36 +0000

Very true… because at that point an “open” would become more synonymous with a sale.

By: Ryan Healy

Ryan Healy — Mon, 19 Oct 2009 14:06:36 +0000

Very true… because at that point an “open” would become more synonymous with a sale.

By: online marketer

online marketer — Mon, 19 Oct 2009 05:47:31 +0000

Although, this would be true in most cases, when we are selling impromptu buys, the open rate becomes very important.

By: Ryan Healy

Ryan Healy — Tue, 13 Oct 2009 18:29:58 +0000

You are very welcome, Anne. I hope to write more about email subject lines in the future.

By: anneheaton

anneheaton — Tue, 13 Oct 2009 18:05:52 +0000

I never learned any of this stuff until recently. I intuited it from years of experience of response or non response to my emails. I'm so glad to have it put so simply! THANK YOU!!

By: Ryan Healy

Ryan Healy — Mon, 28 Sep 2009 14:56:47 +0000

Good point… in this case neither subject line was especially relevant to the offer. That said, the “Long Shot” subject line appeals to the gambling mentality most traders have.

By: Ryan Healy

Ryan Healy — Mon, 28 Sep 2009 14:46:15 +0000

Marya – Thank you! Glad you liked it. :-)

By: Ryan Healy

Ryan Healy — Mon, 28 Sep 2009 14:40:08 +0000

Hey Barry,

Thanks for reading and commenting.

The "China" email was more about being prepared if/when the market drops -- but didn't do much product-specific selling in the email itself. It was a fear-based email encouraging traders to be ready to scalp profits in the near future. (Prevention/preparation is always a harder sell.)

The "Long Shot" email compared football to trading and made the point that you could pull off big wins even when it looked like the market was moving against you.

There was more product-specific selling in this email -- with screen shots -- and a final call to action that tied in the football theme:

"Try it risk-free and experience your own game-winning scoring drive today..."

Then a link to buy.

So after examining the two more closely, it's fairly clear why the "Long Shot" email got more sales.

Ryan

By: Phil The Marketing Consultant

Phil The Marketing Consultant — Sat, 26 Sep 2009 22:02:40 +0000

If headline one was more -relevant- to the offer on the page, it wins.

By: Marya Miller

Marya Miller — Sat, 26 Sep 2009 16:26:19 +0000

Ryan, this post is a classic. "â€œthe listâ€ doesnâ€™t buy. Individual people on the list do."

Tracking is such a major component of copywriting campaigns.

Thanks for putting it so clearly and eloquently.