Revelation 13:16 “And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads: 17 And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name.”

Revelation 13:16 “And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads: 17 And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name.”

Sounds like the same woman who contacted me a while back as well! I told her, “no thanks” too!

But back to your post. Would I market it? Yes, if I knew it was going to be used responsibly. For example, helping seniors or people with health issues in need is a noble cause, and this product could actually save lives.

Would I subscribe? Probably not, unless my health was in danger and I learned more about how this would be used, the dangers of infection or rejection by the body, whether the hospitals in my area had access to this technology, and a host of other factors.

Cheers,

John

Sounds like the same woman who contacted me a while back as well! I told her, “no thanks” too!

But back to your post. Would I market it? Yes, if I knew it was going to be used responsibly. For example, helping seniors or people with health issues in need is a noble cause, and this product could actually save lives.

Would I subscribe? Probably not, unless my health was in danger and I learned more about how this would be used, the dangers of infection or rejection by the body, whether the hospitals in my area had access to this technology, and a host of other factors.

Cheers,

John

Hear…Hear…. I am in total agreement with you on this one! It is very tempting to loosen your morals at times when a huge amount of money is being waved in front of your face….especially when you have bills that need to be paid.

But you have to remember that when it is all said and done will you be able to lay your head on your pillow at night and feel that you have stayed true to yourself?

Hear…Hear…. I am in total agreement with you on this one! It is very tempting to loosen your morals at times when a huge amount of money is being waved in front of your face….especially when you have bills that need to be paid.

But you have to remember that when it is all said and done will you be able to lay your head on your pillow at night and feel that you have stayed true to yourself?

To answer the question, this blog is about copywriting and marketing. And I wrote this post because it brings up real issues copywriters face.

Only a couple months ago, a guy contacted me about a copywriting project. He was selling a product about “how to break into the adult entertainment industry and become a pornstar.” (His words, not mine.)

Before that, a woman contacted me about helping her promote an info product about how to get into the escort business.

The examples I’ve listed are (to me) clear. I will not support or promote products of that nature.

But some products (perhaps the VeriChip) cross into a gray area. Is the product “right” or “wrong?” Should a copywriter take a fee for promoting such a product? Where do we draw the line?

Lisa writes, “Very provocative. What do you say, Ryan–would you?”

The answer is no. Based on what I know, I would not write copy to promote the VeriChip. Although, it becomes more difficult to make sound decisions when a large copywriting fee is on the line.

Which is why I make an initial decision before I ever find out what the prospect is willing to pay. The answer is “no” from the start. We never even have a consultation to discuss the project. There’s really no point.

Anyway, I hope this specific real-life example gets you thinking about ethics in copywriting… and what you personally will or won’t do for money.

To answer the question, this blog is about copywriting and marketing. And I wrote this post because it brings up real issues copywriters face.

Only a couple months ago, a guy contacted me about a copywriting project. He was selling a product about “how to break into the adult entertainment industry and become a pornstar.” (His words, not mine.)

Before that, a woman contacted me about helping her promote an info product about how to get into the escort business.

The examples I’ve listed are (to me) clear. I will not support or promote products of that nature.

But some products (perhaps the VeriChip) cross into a gray area. Is the product “right” or “wrong?” Should a copywriter take a fee for promoting such a product? Where do we draw the line?

Lisa writes, “Very provocative. What do you say, Ryan–would you?”

The answer is no. Based on what I know, I would not write copy to promote the VeriChip. Although, it becomes more difficult to make sound decisions when a large copywriting fee is on the line.

Which is why I make an initial decision before I ever find out what the prospect is willing to pay. The answer is “no” from the start. We never even have a consultation to discuss the project. There’s really no point.

Anyway, I hope this specific real-life example gets you thinking about ethics in copywriting… and what you personally will or won’t do for money.