Last week I asked, “Does transparency hurt business?”
With a few extreme exceptions, the consensus was no, transparency does NOT hurt business. In fact, it is a good thing in many cases.
But what about a lack of transparency?
What about the fabrication of a “grand illusion”?
Turns out, people respond quite negatively when they discover the truth. Many feel like they’ve been duped–played for a patsy.
Which is why I think you should read this post immediately (and the comments too).
-Ryan M. Healy
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