Last week I asked, “Does transparency hurt business?”
With a few extreme exceptions, the consensus was no, transparency does NOT hurt business. In fact, it is a good thing in many cases.
But what about a lack of transparency?
What about the fabrication of a “grand illusion”?
Turns out, people respond quite negatively when they discover the truth. Many feel like they’ve been duped–played for a patsy.
Which is why I think you should read this post immediately (and the comments too).
-Ryan M. Healy
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- Does Transparency Hurt Business?
- Freaks People Out, He Says
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- Is It Ever a Good Idea to Mix Politics and Marketing?
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About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
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Hi Ryan,
You are right. I would have been mad … except I was laughing too hard!
TOEFL-esque? ROFL!
Hi Ryan,
You are right. I would have been mad … except I was laughing too hard!
TOEFL-esque? ROFL!
Before Timothy wrote that postscript, I can only imagine how upset some of his loyal readers were. Hopefully they came back and discovered the punchline…
Before Timothy wrote that postscript, I can only imagine how upset some of his loyal readers were. Hopefully they came back and discovered the punchline…
I remember reading that post thinking… “Man, he is going to crash and burn after this.”
Then I started laughing. :)
I remember reading that post thinking… “Man, he is going to crash and burn after this.”
Then I started laughing. :)
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