Last week I asked, “Does transparency hurt business?”
With a few extreme exceptions, the consensus was no, transparency does NOT hurt business. In fact, it is a good thing in many cases.
But what about a lack of transparency?
What about the fabrication of a “grand illusion”?
Turns out, people respond quite negatively when they discover the truth. Many feel like they’ve been duped–played for a patsy.
Which is why I think you should read this post immediately (and the comments too).
-Ryan M. Healy
Direct response copywriter. 10 years experience. Available on a limited basis to write long-form sales letters, direct mail packages, space ads, emails (broadcasts and autoresponders), video scripts, opt-in pages, and copy for product launches. Learn More Here »