You Have to Read This Now

by Ryan M. Healy on April 1, 2008

Last week I asked, “Does transparency hurt business?”

With a few extreme exceptions, the consensus was no, transparency does NOT hurt business. In fact, it is a good thing in many cases.

But what about a lack of transparency?

What about the fabrication of a “grand illusion”?

Turns out, people respond quite negatively when they discover the truth. Many feel like they’ve been duped–played for a patsy.

Which is why I think you should read this post immediately (and the comments too).

-Ryan M. Healy

About Ryan M. Healy

is a direct response copywriter. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.


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{ 6 comments }

Kevin Dawson April 1, 2008 at 6:01 pm

Hi Ryan,

You are right. I would have been mad … except I was laughing too hard!

TOEFL-esque? ROFL!

Kevin Dawson April 1, 2008 at 11:01 am

Hi Ryan,

You are right. I would have been mad … except I was laughing too hard!

TOEFL-esque? ROFL!

Ryan M. Healy April 2, 2008 at 3:32 pm

Before Timothy wrote that postscript, I can only imagine how upset some of his loyal readers were. Hopefully they came back and discovered the punchline…

Ryan M. Healy April 2, 2008 at 8:32 am

Before Timothy wrote that postscript, I can only imagine how upset some of his loyal readers were. Hopefully they came back and discovered the punchline…

Jason Leister April 3, 2008 at 4:24 pm

I remember reading that post thinking… “Man, he is going to crash and burn after this.”

Then I started laughing. :)

Jason Leister April 3, 2008 at 9:24 am

I remember reading that post thinking… “Man, he is going to crash and burn after this.”

Then I started laughing. :)

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