Writing content that both entertains and informs readers isn’t easy. It’s not something you can learn in a classroom or read in a book – just ask Ryan Healy. Healy has been working as a copywriter since 2002, writing everything from e-mails to sales letters to web content for more than 150 clients. “Time and […]
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There’s an old saying that “All press is good press.” The implication is that even bad press can be turned into business publicity. Obviously, not all press is good press. If your mugshot shows up on the nightly news, it’s going to be next to impossible to spin that to your advantage. But there are […]
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If you’ve ever tried to write a direct mail letter, space ad, or any kind of written sales pitch (online or off), then you know from experience that it’s easy to make copywriting mistakes. And it’s easy to forget fundamental copywriting principles even if you’ve been writing copy for years. But here’s what most people […]
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Lately, I’ve been feeling a little bit discouraged because I still haven’t launched a product that I intended to launch in mid-2015. I guess if this was the first year I had failed to launch a product, it wouldn’t be that big of a deal. But this has happened multiple times throughout the years due […]
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Copywriting has been good to me. I’ve been writing copy full time since 2002, and I’ve been freelancing full time since 2005. With the exception of one particularly bad stretch that lasted about 18 months, copywriting has provided me and my family with a good living and an above-average lifestyle. (Not that you’d know it from […]
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