2-Step Process for Getting More Clients
Getting booked solid with clients is actually not that hard. All it takes is a simple, proven process.
The problem is, the simple stuff don’t get no respect.
Furthermore, most business folks get distracted. They forget the fundamentals, choosing instead to chase fancy techniques that burn out after a few months.
Heck, I’ve done this myself. The fundamentals ain’t sexy, and all the fancy new techniques are quick to catch my eye. But I’ve found that over time the fundamentals are what’s consistently profitable.
With that in mind, let me share with you a simple 2-step process for filling your calendar with clients. Here it is:
AdWords + Referrals = More Clients than You Can Handle
I’ve been advertising on AdWords for more than 7 years now, first for a homeschooling company, then for my own copywriting business.
AdWords consistently produces new subscribers, customers, and clients at a profit.
Here is the process for getting new clients from Adwords:
- Set up an AdWords campaign.
- Send people who click your ad to your lead capture page.
- Convert clickers into leads by directing them to complete a form for a free consultation.
- Convert leads into clients on the phone during the free consultation.
That’s really all there is to it.
The second step is to generate referrals from your newfound clients.
How do you do this? Under-promise, over-deliver, “wow” your clients, and then (and only then) ask for referrals.
Again, a very simple process, yet one that most people either forget or ignore. How hard is it to ask a happy client, “Do you know of anybody else who might benefit from the kind of services I provide?”
Anybody can do this.
Of course, if you are just starting out, all your clients will come from advertising or marketing yourself in some way.
That’s how it was for me. In the beginning, every client I worked with had never heard of me before. I was an unknown variable.
But that’s no longer true. Now, the single greatest source of new clients I have is through referrals. In fact, at different times I’ve paused my AdWords campaigns because I had no time to follow-up with new leads.
And that’s the beauty of referrals. It’s a form of leverage that multiplies the effect of advertising on Adwords. Even if you only broke even on new clients from AdWords, you’d be awash in profits from referrals from those same people.
Is this 2-step process simple? Yes. Powerful? Yes. Profitable? Absolutely.
Now, if you’ve never advertised on AdWords before, then I highly recommend you get “edumucated” before you risk your hard-earned dollars in the Google machine. Everybody knows of somebody who lost thousands overnight because he or she didn’t know how to properly set up a campaign.
That’s why I strongly recommend Perry Marshall’s newly updated for 2011 Definitive Guide to AdWords.
I first learned AdWords from Perry at a System Seminar in San Francisco. Later on, I bought the Definitive Guide to AdWords, printed it, and read through the entire thing, taking notes along the way.
There really is no better, faster, or more affordable way to learn AdWords than to get your hands on Perry’s Guide. The basic version is only $49, which is a steal.
The new 2011 Edition has:
- Over a dozen brand new chapters covering things like the Content Network, Analytics, Quality Score, and the new interface.
- Over 43 totally new screen shots.
- Over 15 hours of brand new audio files (supplementary content included with purchase).
- Video presentations on targeted AdWords sections (supplementary content included with purchase).
- PDF documents and reports never released to the general public before — in other words, stuff from Perry’s private AdWords Vault.
- Niche-specific modules that elaborate on how you can use AdWords to profit in your industry.
- A brand-new “Beginner’s Guide to eCommerce” that takes Definitive Guide owners from zero to picking a niche, building a web site, and launching an AdWords campaign profitably.
Plus, there are 6 NEW bonus modules:
- “Affiliate Marketing” module with Amit Mehta
- “Content Network” module with Shelley Ellis
- “Just Getting Started Online” module with Kevin Thompson
- “Information Marketing” module with Ken McCarthy
- “Marketing in the U.K.” module with Chris Cardell
- “Copywriting” module with Michel Fortin
If you’d like to pack your schedule with paying clients, then mastering AdWords is the #1 fundamental strategy you need to focus on — no matter if you’re just starting out or perfecting the process you already have in place.
And if you purchase through my affiliate link below and forward me your email receipt, I’ll send you a free copy of my 9-page report on “How to Write Google Ads that Get Clicked.” This is an additional $20 value, yours free when you order through my affiliate link below.
-Ryan M. Healy
P.S. Depending on your personality, you may find AdWords somewhat addictive. It becomes a game of “beat the control.” And since clicks happen so fast on AdWords, you can often see which ads are pulling best in days instead of weeks.
One of the things I love about The Definitive Guide to AdWords is that it includes a ton of winning ads that help you understand what gets clicked… and what doesn’t. You can then model these ads for your own campaigns.