A Classic Today, Rare Book Tomorrow
I’ve recently been on a book binge, buying up some volumes I’ve been intending to buy, but postponing.
Part of my reasoning is I’d rather pay $20 to get a used classic book now, than pay hundreds of dollars later when it’s considered a rare book.
For the last year, I’ve been searching for a copy of This One Mad Act by Izola Forrester, the granddaughter of the infamous John Wilkes Booth, alleged assassin of President Abraham Lincoln.
There are currently only 3 copies of this book available for purchase. It is a rare book indeed. The cheapest copy is $294; the most expensive is $357.
I’ve got a thing for books, so price usually isn’t an objection. But I do think twice before dropping $300 on a used book.
The most expensive book I’ve purchased to date is How to Make More Money with Your Direct Mail by Ed Mayer. I paid $199.99 for that.
The second most expensive book I’ve bought is Reality in Advertising by Rosser Reeves. That only set me back $108.99.
So when I got a first edition 1983 copy of How to Make Your Advertising Make Money by John Caples for just $28.89 this week, I thought that was a pretty good deal. (Some copies are selling for twice that.)
Anyway, the whole point of this post is this…
When it comes to used books that are no longer in print, better to buy them sooner than later.
As copies disappear from circulation, what were once considered classics become rare books. And rare books command top dollar in the used market.
-Ryan M. Healy
P.S. Speaking of rare, I may soon be removing Copywriting Code from the market to add some additional content and training.
When I open up membership again, it may not be as affordable as it is now. If you’re interested, I suggest joining now.