A Little Direct Response Gold

Do you know Drayton Bird?

In direct response marketing, he’s a living legend.

After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather).

Plus, Drayton’s experience runs the gamut.

He’s helped small businesses, of course, but much of his work has been with big companies… companies like Airbus and American Express.

The breadth and depth of Drayton’s experience cannot be overstated.

To put it in perspective, think about this:

He had mastered the fundamentals of direct response marketing long before most of us were even born!

Anyway, the reason I bring all this up is because both Drayton Bird and Bob Bly were recently interviewed by Ken McCarthy.

This interview is direct response gold. Yet Ken is giving away the interview for free.

Why is he doing this?

Because Drayton, Bob, and Ken will be doing a special copywriting Master Class on the Monday following Ken’s System Seminar in April.

And the free interview is a taste of what will be presented during the Master Class.

Obviously, if you like the interview, maybe you’ll consider attending The System as well as the Master Class.

But even if you don’t, you’ll still get a lot of value from listening to Drayton Bird and Bob Bly share stories and insights culled from decades of hard-won experience.

Here’s the link to download the interview (opt-in required):


Just so we’re clear, this is my affiliate link. If after downloading the interview you decide to attend The System or the Master Class, I will get a commission.

But potential commissions aside, I still think this interview is worth your time. With that in mind, here’s the direct link you can use if you’d rather not use my affiliate link:



-Ryan M. Healy

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

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