Amazon Introduces Broadcast Email Service
Amazon just introduced a new service under their Amazon Web Services (AWS) umbrella.
It’s a broadcast email service called Simple Email Service, or Amazon SES for short.
In their own words:
Amazon Simple Email Service (Amazon SES) is a highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2. With Amazon SES there is no long-term commitment, minimum spend or negotiation required – businesses can utilize a free usage tier and after that enjoy low fees for the number of emails sent plus data transfer fees.
The pricing seems fairly affordable.
It’s free to send up to 2,000 emails a day. Most online entrepreneurs would fall into this category.
After that, it’s just $0.10 per thousand emails sent.
If you have a list of 10,000 subscribers, and you mail them three times a week (12 times a month), your cost would be $9.60 since the first 2,000 emails sent per day are free.
And if you’ve ever shopped for third party autoresponder and email services, then you know that’s really cheap.
I have no idea if Amazon SES will be a threat to Aweber and similar autoresponder services, but it seems unlikely Amazon’s new broadcast email service will go unnoticed.
-Ryan M. Healy