Complicating your life is easy. In fact, it happens naturally in the 21st Century. You don’t even have to try! Worse, many of the things you hoped would make your life easier (*cough* technology *cough*) end up making your life more complicated. Simplifying is a great way to relieve stress and free up resources. So why […]
Continue readingEver since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before. How big? Well, according to a new report, bot fraud is a $6.3 billion problem. That represents
Continue readingIf you’ve been paying any attention to Starbucks, then you know they’ve been advertising much more than they did back in the 1990s and early 2000s. They’re running ads on TV, partnering with The Voice, and even sending out direct mail. Yes, direct mail!
Continue readingGoogle sent me yet another direct mail letter. They really, really want me to sign up for AdWords. They even offered me a $100 advertising credit if I’ll chip in $25 of my own. See for yourself…
Continue readingAs I was working earlier this week, I came across this sad little ad that’s pitching Glidden paint. The ad says: “Picking a color can be a real beast. We’ll help you tame it.” The call to action is: “Roll Over for More” This ad is a disaster. Here’s why…
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