On any given Sunday I’m always greeted by a barrage of ads. When I head out for my morning cuppa joe, I’ll pick up the newspaper… and it’s stuffed with a ton of ads and flyers. The whole thing weighs about 5 pounds with all the advertisements. But one set of ads always seems interesting to […]
Continue readingDirect marketing is a business of little details. The other day, I came across a great story of the importance of little details in copywriting and marketing… and how paying attention to the little details will have a huge positive impact. In René Gnam’s Direct Mail Workshop, he talks about direct mail pieces he wrote for a […]
Continue readingI used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong. Good copywriting is not just for direct mail marketers. It can work wonders for more “traditional” businesses that sell products and services to […]
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