7 Tips for Maintaining and Growing Your Blog
It’s now been 4 years since I started the blog you’re reading right now. During that time, I’ve written more than 400 articles and received more than 5,000 comments. I’m not crushing any records, but I’m pleased with the results.
Obviously, I’ve discovered quite a few lessons about blogging during that time. With that in mind, here are 7 tips for maintaining and growing your blog:
- Write new posts on a regular basis, especially when you’re starting out. Now that I’ve got a large base of articles, I can skip a week or two without much consequence. But it’s important to publish at least weekly (preferably three times a week) during your first year or two of blogging.
- Don’t shy away from controversy or unpopular opinions. If your blog is filled with boring “me-too” articles that merely parrot what everyone else has already said, then chances are you’ll never get much traffic or attract any kind of loyal readership.
- Encourage conversation. I’ve noticed that some of the most loyal readers are also some of the most regular commenters.
- Over time, you’ll notice a handful of articles will generate the majority of your site’s traffic. Use Google Analytics or another tracking service to determine your top 10 most-visited pages. Optimize those pages so that they drive some sort of action that’s beneficial to your business.
- Always look for ways to improve your blog. Figure out ways to generate more email opt-ins. Look at how you can improve your blog’s design, site navigation, category structures, and more.
- Clean up old articles, comments, and dead links. I’ve noticed that strange characters and comment duplication will sometimes sneak in during WordPress upgrades and transitions between themes and commenting systems. Make sure those strange characters and duplicate comments are deleted. Use the Broken Link Checker plugin to find and “unlink” dead links.
- Market your blog regularly and consistently. Build backlinks for your core keyword phrases. Use article marketing and guest posting for long-term traffic benefits.
These are just a few tips I use to maintain and grow my blog. You may find them useful, too.
If you have any tips of your own, feel free to add them below.
-Ryan M. Healy