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Smart Cars, Dumb Buyers
If you ever needed proof that we make emotional buying decisions, look no further than the smart car. The smart car is a tiny two-seater that appeals to environmentally concerned folks. (I’m guessing the majority of the buyers are either single or married with no kids.) You don’t buy a smart car because it’s a […]
Continue readingPreemptive Apology: How Netflix Earns My Respect, and My Business
Netflix is a company that has strict standards. They understand they live and die by how fast they can turnaround movies and get them back in the hands of their customers. So whenever there is a hiccup, they apologize. And they apologize whether I complain or not! It just happens. Perfect example: A couple nights […]
Continue readingToo Little, Too Late: How Comcast Lost My Business
When I moved recently, I decided to switch back to Qwest from Comcast. My promotional period with Comcast had ended and I was paying nearly a hundred bucks a month for phone and Internet service. Qwest, on the other hand, could offer all the same service for $20 less a month. So I figured it […]
Continue readingThe 3 Stages of a Copywriter’s Life
I have been a freelance copywriter for almost three years now. The 3-year anniversary of my start in the freelance world will be June 13, 2008. As I’ve reflected on my short career (and the careers of others), I’ve recognized three distinct stages in a copywriter’s life. They go something like this… Stage 1: “If […]
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