Category Archives for Case Studies

Jason Fried on Selling

There’s a great article in the March 2011 issue of Inc. Magazine. It’s called “What I learned from selling shoes, computers, tennis rackets, weaponry, radar detectors, books, conferences, and software OR How I Got Good at Making Money” by Jason Fried, the founder of 37signals and creator of Basecamp. Long title, I know. But it’s […]

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Don’t Build a Business on Top of Fickle Social Media (Especially Twitter)

Here’s more proof that you should never build a business on top of fickle social media. Twitter Suspends UberMedia, Creator of TweetDeck Twitter holds all the cards in this “negotiation.” If you build a business on top of Twitter (or any other social media company), you’re in an extremely vulnerable position. With a snap of […]

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Mark Shurtleff: A Case Study in Political Corruption

Have you ever wondered how all those boiler rooms in Utah get away with so much fraudulent behavior without any apparent repercussions? Answer: Mark Shurtleff, Utah’s Attorney General Some of the largest call centers in Utah have given Mark sizable campaign contributions (i.e., “protection fees”) over the years. For their contributions, they get carte blanche […]

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