[Client Nightmare] 6 Dead Giveaways that Told Me to Say “No”
Obviously, I don’t do business with every potential client who contacts me. Sometimes my fee is too high. Sometimes I don’t have time in my schedule. And… sometimes… I simply don’t want to do business with the person who contacted me. Such is the case here. I’ve reproduced our correspondence (with name removed) so you […]
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How to Beat 3 Enemies Faced by People Who Give a Damn
During the Civil War, Theodore Roosevelt Sr. (father of the future U.S. president) spent two years traveling in Washington D.C. and through the fields visiting the troops. Why? He was a wealthy member of the upperclass in New York. He’d paid someone else to take his place in the draft. He could have stayed home […]
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Bad Month? How to Survive Lean Times in Copywriting
Today I want to answer a customer’s question. So let’s open up the mailbag and see what we find. Ah, here’s a good question from A.B. He’s been going through a rough patch in his copywriting business and needs some advice…
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4 Proven Business Growth Strategies [Plus 33 Detailed Techniques]
There are essentially four over-arching strategies for growing a business. No more, no less. Here they are: Get more customers and clients. Get your customers/clients to buy more frequently. Get your customers/clients to spend more money per transaction. Keep your customers longer. [Download this entire article as a PDF here.]While there are only four primary […]
Continue readingThe Simple Competitive Advantage Hidden in Payment Methods
One way to distinguish yourself in the market is to accept more (or fewer) methods of payment than your competitors do. Costco distinguishes itself by accepting only cash, check, or debit. By doing this, they eliminate merchant fees and pass on the savings to their customers. It’s inconvenient, but the inconvenience comes with a benefit: […]
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