Category Archives for Getting Clients

How to Manage Sales Leads

Generating, managing, and following up with sales leads is the life blood of any service business. Freelancers and independent professionals know this. Still, they often fail to get in touch with new sales leads in a timely manner. Why is this? Is it because they just don’t want the new business? Not really. It has […]

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Sell by Building Rapport

In the book My Voice Will Go with You, the author Sidney Rosen recounts the teaching tales of Milton Erickson. I found this one particularly interesting because of the sales lesson it teaches. It’s called “Scratching Hogs” (Milton Erickson is the one speaking). One summer I sold books to pay my way through college. I […]

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