Category Archives for Lessons

Yes, Your Prospects Will Read a 10-Page Sales Pitch [Here’s Why]

Recently a client expressed his concern that his prospects would not read a long sales pitch. “I don’t know… I just don’t think they’d read a 10-page letter,” he said. This isn’t a new concern. Clients the world over believe their customers are different. Their customers would never read a 10-page letter, much less a […]

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