Category Archives for Lessons

How to Write with Authority

Why do some blogs get traction while others languish? And why are some people recognized as experts and others aren’t? One factor is this: the ability (or inability) to write with authority. If you’ve ever come across a new blog, you can usually tell within a few seconds whether the person is an expert… or […]

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What Is Hype?

With Terry Dean railing against “hypercopyitis” on his blog, I thought it would be a good time to define what “hype” actually is. Because lately I’ve noticed consumers of information are very “anti-hype.” I believe this has been caused by market fatigue (too many people making similar outlandish promises), but also because people have told […]

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