Category Archives for Lessons

Video #4: Copywriting Fees

John “Angel” Anghelache and I have just released yet another complimentary training video. And this one is all about setting copywriting fees and finally getting paid what you’re worth. When you watch this video, you’ll learn: A Simple Formula for Determining What You’re Worth. 3 Easy Ways to Charge Fees. How to Increase Your Fees […]

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Why Marketing Is Like Bicycling

In late May, I went on a three-day cycling trip in southern Colorado. I got to see some amazing places, including Pagosa Springs, Wolf Creek Pass, La Veta, Cuchara, and even Chama, New Mexico. As I was grinding my way up steep mountain passes, I had a lot of time to think. And I began […]

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How to Get Inside Your Prospect’s Head

As you might already know, I’m currently looking for any questions you may have about how to grow your copywriting business. Tammy responded late last night. Although she’s not currently looking for clients, she still asked an excellent question. Here it is: What steps do you take to learn every single thing you can about […]

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Creating a Common Enemy

A copywriter’s job is to recognize people as they are, and not how he wishes them to be. This is one of the secrets to becoming a great copywriter. If you can see people as they actually are, then you will be much better equipped to write in a way that connects with your readers […]

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Copy Not a Cure-All

A surprising number of business owners view copy as a cure-all. They believe sales copy can fix whatever problems they may have in their business. I hate to be the bearer of bad news, but copy is not a cure-all. It will not make up for a bad product, a bad offer, or a bad […]

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