Why Little Details Matter in Direct Mail Sales Success

Direct marketing is a business of little details. The other day, I came across a great story of the importance of little details in copywriting and marketing… and how paying attention to the little details will have a huge positive impact. In René Gnam’s Direct Mail Workshop, he talks about direct mail pieces he wrote for a […]

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How to Beat 3 Enemies Faced by People Who Give a Damn

During the Civil War, Theodore Roosevelt Sr. (father of the future U.S. president) spent two years traveling in Washington D.C. and through the fields visiting the troops. Why? He was a wealthy member of the upperclass in New York. He’d paid someone else to take his place in the draft. He could have stayed home […]

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Bad Month? How to Survive Lean Times in Copywriting

Today I want to answer a customer’s question. So let’s open up the mailbag and see what we find. Ah, here’s a good question from A.B. He’s been going through a rough patch in his copywriting business and needs some advice…

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What Motivates Copywriters? If You Said ‘Money’ You’re Wrong

Are copywriters motivated mostly by money? If you were to listen to them, it might seem that way. Many people pursue copywriting careers in the hopes they will be able to earn six figures a year. But perhaps more than money copywriters are motivated by recognition and admiration.

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How Good Copy Makes B2B Sales Presentations More Effective

I used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong. Good copywriting is not just for direct mail marketers. It can work wonders for more “traditional” businesses that sell products and services to […]

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