Category Archives for Copywriting

Why Little Details Matter in Direct Mail Sales Success

Direct marketing is a business of little details. The other day, I came across a great story of the importance of little details in copywriting and marketing… and how paying attention to the little details will have a huge positive impact. In René Gnam’s Direct Mail Workshop, he talks about direct mail pieces he wrote for a […]

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How Good Copy Makes B2B Sales Presentations More Effective

I used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong. Good copywriting is not just for direct mail marketers. It can work wonders for more “traditional” businesses that sell products and services to […]

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