This Effective Super Bowl Ad Actually Sold Something
Super Bowl XXXLVIII was filled with all the commercials you’d expect… the kind that make you laugh or tear up, but leave you struggling to remember the company that ran the ad or what they were trying to sell. That’s why one ad in particular stood out like a Quaker walking down the Las Vegas […]
Continue readingYes, Your Prospects Will Read a 10-Page Sales Pitch [Here’s Why]
Recently a client expressed his concern that his prospects would not read a long sales pitch. “I don’t know… I just don’t think they’d read a 10-page letter,” he said. This isn’t a new concern. Clients the world over believe their customers are different. Their customers would never read a 10-page letter, much less a […]
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How to Use Gmail Filters to Improve Your Productivity
Every time I travel (which is only once or twice a year), I’m forced to miss a couple work days. On the surface, I’m losing productive work time. But there is an advantage to traveling periodically throughout the year — even if you’re traveling for non-business reasons. Personally, I notice my productivity goes up the […]
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4 Proven Business Growth Strategies [Plus 33 Detailed Techniques]
There are essentially four over-arching strategies for growing a business. No more, no less. Here they are: Get more customers and clients. Get your customers/clients to buy more frequently. Get your customers/clients to spend more money per transaction. Keep your customers longer. [Download this entire article as a PDF here.]While there are only four primary […]
Continue readingAs Your Business Grows, Don’t Forget to Thank Supporters
When was the last time you thanked somebody for their contribution to your business — either a client, partner, referral source, or somebody else? No entrepreneur is an island. Your success is intimately connected with dozens, if not hundreds, of other people. So don’t forget to take time to thank those who support you.
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