Category Archives for Direct Mail

Why Little Details Matter in Direct Mail Sales Success

Direct marketing is a business of little details. The other day, I came across a great story of the importance of little details in copywriting and marketing… and how paying attention to the little details will have a huge positive impact. In René Gnam’s Direct Mail Workshop, he talks about direct mail pieces he wrote for a […]

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Yes, Your Prospects Will Read a 10-Page Sales Pitch [Here’s Why]

Recently a client expressed his concern that his prospects would not read a long sales pitch. “I don’t know… I just don’t think they’d read a 10-page letter,” he said. This isn’t a new concern. Clients the world over believe their customers are different. Their customers would never read a 10-page letter, much less a […]

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