Category Archives for Guest Posts

Why Little Details Matter in Direct Mail Sales Success

Direct marketing is a business of little details. The other day, I came across a great story of the importance of little details in copywriting and marketing… and how paying attention to the little details will have a huge positive impact. In René Gnam’s Direct Mail Workshop, he talks about direct mail pieces he wrote for a […]

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How Good Copy Makes B2B Sales Presentations More Effective

I used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong. Good copywriting is not just for direct mail marketers. It can work wonders for more “traditional” businesses that sell products and services to […]

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How to Enjoy Life on a Shoestring Budget [Lifestyle Design]

The other day my wife and I were in a local health food store. The woman asked us, “Why are you buying the whole box of chocolate covered coconut bars?” “We eat them on the plane while we’re traveling.” “Where are you off to?” she asked. “Brazil,” we replied. “Really?” she asked. “For how long?” […]

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