How Great Sales Copy Can Fuel the Growth of Business
On any given Sunday I’m always greeted by a barrage of ads. When I head out for my morning cuppa joe, I’ll pick up the newspaper… and it’s stuffed with a ton of ads and flyers. The whole thing weighs about 5 pounds with all the advertisements. But one set of ads always seems interesting to […]
Continue reading
Why Little Details Matter in Direct Mail Sales Success
Direct marketing is a business of little details. The other day, I came across a great story of the importance of little details in copywriting and marketing… and how paying attention to the little details will have a huge positive impact. In René Gnam’s Direct Mail Workshop, he talks about direct mail pieces he wrote for a […]
Continue reading
How to Beat 3 Enemies Faced by People Who Give a Damn
During the Civil War, Theodore Roosevelt Sr. (father of the future U.S. president) spent two years traveling in Washington D.C. and through the fields visiting the troops. Why? He was a wealthy member of the upperclass in New York. He’d paid someone else to take his place in the draft. He could have stayed home […]
Continue readingHow Good Copy Makes B2B Sales Presentations More Effective
I used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong. Good copywriting is not just for direct mail marketers. It can work wonders for more “traditional” businesses that sell products and services to […]
Continue readingHow to Enjoy Life on a Shoestring Budget [Lifestyle Design]
The other day my wife and I were in a local health food store. The woman asked us, “Why are you buying the whole box of chocolate covered coconut bars?” “We eat them on the plane while we’re traveling.” “Where are you off to?” she asked. “Brazil,” we replied. “Really?” she asked. “For how long?” […]
Continue reading