Category Archives for Lifestyle Design

Copywriter Burn Out and “The Big Push”

I am a copywriter. More to the point, I am a freelance direct response copywriter who writes sales letters, manages product launches, and blogs about business growth. I make about 90% of my gross income from fees, commissions, and retainers for writing direct response sales copy for clients. But this year, I hope to change […]

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A Simple Strategy for Creating and Launching More Products

One of my goals this year is to sell more products and services that don’t require my direct daily involvement. For instance, I’d rather sell a product and have it fulfilled automatically than book a copywriting job that I have to spend a couple weeks to complete. Toward that end, I’m focusing on two specific […]

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