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The Guru-Sycophant Syndrome
It all started as a tweet: Most gurus surround themselves w/ sycophants to build their egos. And most gurus don’t like me because I’m not a sycophant. Actually, it started before that. You see, yesterday (August 11, 2010) I was talking on the phone with a close friend. In a roundabout way, he discovered a […]
Continue readingDisinformation, Subterfuge, and Propaganda
Late last week, on January 28th to be exact, four suspicious nominations were submitted to the recent post where I invited you to nominate your favorite Internet marketer. After reading them, I suspected they were fake nominations. Here they are in the order they were received: Comment #1 “TERRY KARLIN” I would like to nominate […]
Continue readingThe Danger of Big Numbers
One of the things I’ve learned as a copywriter and marketing consultant is that whenever somebody tries to sell you “big numbers,” you need to crank up your B.S. detector to “red alert.” We’ve all heard it at one time or another. “Hey, Frank. Listen, man. I’ve got a really good opportunity. Now, keep this […]
Continue readingObama as the Joker: Bad Marketing?
In case you missed it, a doctored image of Obama as the Joker went viral yesterday after physical posters started showing up around Los Angeles. Most things that go viral online start online. But this started off-line… in one single U.S. city. Then it exploded on the Internet. So there is clearly something about the […]
Continue readingBrandwashed
You might wonder why I asked you to tell me your favorite brands a couple weeks ago. The reason I did this was to prove a point: brands are powerful. In a world of information overload, brands are even more important. They give us a decision shortcut — a way to side-step all the choices […]
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