Category Archives for Psychology

Tell Me Your Favorite Brands

You can tell a lot about a person just by looking at the brands they’re passionate about. It opens up a little window of insight into that person. With that in mind, I thought it would be fun to see what brands you’re passionate about — the ones you buy on a regular basis or […]

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Smart Cars, Dumb Buyers

If you ever needed proof that we make emotional buying decisions, look no further than the smart car. The smart car is a tiny two-seater that appeals to environmentally concerned folks. (I’m guessing the majority of the buyers are either single or married with no kids.) You don’t buy a smart car because it’s a […]

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How to Spot a Con Man

During my career as a freelance copywriter, I’ve encountered a few exceptional negotiators and a handful of con men. How do you spot a con man? First, it helps to know the definition. According to Princeton’s WordNet, con man is short for “Confidence Man: a swindler who exploits the confidence of his victim.” With that […]

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