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Woman Humiliated by Ellen Loses Explosive Business Publicity
There’s an old saying that “All press is good press.” The implication is that even bad press can be turned into business publicity. Obviously, not all press is good press. If your mugshot shows up on the nightly news, it’s going to be next to impossible to spin that to your advantage. But there are […]
Continue readingAbercrombie’s Offensive Ads: Controversy is Smart Business
We don’t get angry at Lane Bryant for only offering plus-sized clothing for women. We don’t criticize them for not catering to “skinny people.” We don’t get angry at Justice for only offering clothing for tween girls. We don’t criticize them for not catering to boys… or babies… or adults. So why is everybody up […]
Continue readingLocal PR as a Business Growth Strategy
Mike Dolpies is an expert at using local PR to grow businesses of all kinds. And to promote his new program — The 7 Day Local Celebrity Course — he agreed to do an interview about local PR and how he’s used it to get new clients and customers. Enjoy! 1. What first made you […]
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