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David Ogilvy’s Creative Process for Writing Sales Copy
A few days ago, Sean B. Alger sent me the following tweet. It was a bit cryptic. I thought he’d written a post in which he’d described himself as a lousy copywriter. Turns out, he had linked to an old David Ogilvy letter in which Ogilvy had described himself as a lousy copywriter.
Continue readingHard Work Is Good for What Ails You
Too many people shy away from hard work when they really should be working harder. From the inimitable Drayton Bird: Assuming you and I work equally smart, I’d think whichever one of us worked the hardest would come out ahead. Hard work is good for what ails you. When your business or job isn’t going […]
Continue readingAll the Best Time Management Tips in One Place?
Last year, I bought the Kindle version of The 25 Best Time Management Tools & Techniques by Pamela Dodd and Doug Sundheim. What intrigued me about the book wasn’t the title or the authors, but rather the story behind the book. You see, Dodd and Sundheim took a different approach to writing their book.
Continue readingHow to Shatter Your Productivity Barriers in 2012 – the 80/20 Way
So I just signed up for this… the $500K class in particular: http://clickora.com/productivity The reason? I’ve been “stuck” at essentially the same income for the last 5 years or so. And I’m betting it has something to do with my daily work habits. Not that they’re bad, per se. But there are many things I […]
Continue readingLessons I Learned While Running My Business from a Florida Beach
As you may know, I spent most of September and part of October on Siesta Key beach in Florida. In spite of some of the challenges of working and traveling at the same time, I’d do it all over again. But there are a few things I’d do differently. The biggest failure on my part […]
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