Category Archives for Viral Marketing

Most Viral Videos Are Stupidly Pointless [Here’s Proof]

If viral content doesn’t produce new subscribers, leads, or customers, what’s the point? New viral content comes out every single week of the year. Most viral videos are quickly forgotten after their 24 hours of fame — even if they garner millions of views and hundreds of editorial mentions during that time. Remember the summer […]

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Brandishing a Red Hot Poker: Getting Attention in Hyper-Distracted Markets

Doesn’t matter what market you’re in, you’ll always be competing for the attention of your prospects and customers. They’ve got a million things going on… oh, and they just got distracted by thing number million and one. (Was it a new email, a text message, an IM on Skype, an incoming tweet? Whatever it was, […]

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