Copywriter Burn Out and “The Big Push”

I am a copywriter.

More to the point, I am a freelance direct response copywriter who writes sales letters, manages product launches, and blogs about business growth.

I make about 90% of my gross income from fees, commissions, and retainers for writing direct response sales copy for clients.

But this year, I hope to change this.

In fact, I’m doing everything in my power to shift the bulk of my income from selling my time to selling products that don’t require any direct ongoing investment of time.

Toward that end, I’m planning to release one new product (or one newly updated product) every single month this year, starting on March 15.

So… the first new product I’m releasing will be released on March 15, and then each successive product release will happen approximately every 30 days thereafter (April 15, May 15, June 15, etc.) — unless one product or business really takes off and is worthy of additional leverage.

Crazy or Necessary?

This may sound overly ambitious or even downright crazy, but I believe it’s necessary.

Because for the last few years, my goal has always been the same: to increase the percentage of my income derived from product-based businesses while reducing the percentage of my income derived from service-based businesses (like my copywriting business).

Last year was my biggest, most audacious push yet to start a business to replace my copywriting income.

In fact, I outsourced more work than I ever have in my life just to make it happen. I took a big risk… invested thousands of dollars… and yet the risk did not pay off anywhere near what I had hoped.

That said, I don’t accept this is a complete failure. It’s just one more business experience I’ve been able to learn from. This year, I feel more prepared than I’ve ever been.

Why I Want to Change My Business

It’s not that I dislike writing copy for clients. I actually enjoy it very much.

It’s just that I’m constantly juggling three, four, and five different copywriting projects with multiple deadlines. It can be stressful. And it doesn’t provide the kind of flexibility I would like. (I haven’t taken a real vacation since June 2007.)

Sometimes I feel burnt out.

Like I just need a break.

Or maybe even an extended absence to really recharge my batteries.

And sometimes life throws us curve balls that practically force us to stop working for a time. (This happened to me recently, and I’m just glad the “curve ball” wasn’t more major than it was — because I would not have been prepared or even able to take a full week off!)

My First New Product

As I mentioned above, I’ll be launching the first of my new products/services on March 15.

This particular “product” is called Paid On Time – The World’s First Affiliate Trust Seal. It is an idea I had based on my 5th business prediction for 2011.

  • If you run an affiliate program (and would like to attract more higher-quality affiliates), then you may be interested in becoming a network member.
  • And if you have access to people who own or manage affiliate programs, then you may want to become an affiliate. (We will be paying healthy recurring commissions.)

You can learn more about the Paid On Time Affiliate Trust Seal at www.PaidOnTime.net. You can also subscribe to the priority notification list here so you’re first to know when the Paid On Time seal is available.

It’s going to be a good year, and I look forward to helping you and inspiring you along the way.

-Ryan M. Healy

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

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