Do My Copy Critiques Provide More Value than Fake Gurus?

I’ve been offering copy critiques for a few years now.

I continue to offer them because I enjoy doing them, and they’re a good way to help people who prefer to write their own copy.

The feedback I’ve received from my critiques has been overwhelmingly good. In fact, I’ve gotten a number of solicited… and unsolicited… testimonials.

Sometimes I forget to share these because I’m busy working on other projects. With that in mind, here are two of them that I’ve not had time to share until now.

The first testimonial is from David Beebe. He and I met a couple years ago at a seminar in Denver. Shortly after that I did a copy critique for him. Here’s what he said about the experience:

And here is a more recent written testimonial I got from Rosemary Hershey, who hired me in late November.

Although two years elapsed between David’s and Rosemary’s critiques, I find it interesting that both had been disappointed by “gurus” they had hired, but both were quite happy with my work.

Hello Ryan,

I have gotten more from your critique than
from two 1hr consultations from separate
“gurus”. Both were expensive yet
almost worthless.

I have already changed my headline to
your first suggested wording and deleted
the picture. Now I am in the process of
implementing the other changes you

The fact that you showed me how to say
what matters and why it matters is tremendously
helpful and appreciated.

Is there any chance you do consulting or

Let me know if you offer these services
and what they are including rates.

Thank you very much for your excellent
feedback. It has been tremendously useful
and helpful.

Happy New Year.

Rosemary Hershey

If you’ve got an ad, sales letter, or landing page that you’d like me to help you improve, just go here:

You’ll notice that I offer two different options. One is a full critique and the other is a “Quick Crit.”

The full critique is obviously more expensive. It’s what you should choose if you want me to go through your copy with a fine-toothed comb.

But if you’d rather I spend just 15 or 20 minutes giving you high-level feedback, then the Quick Crit is the better (cheaper) option.

Here’s the link again:

I look forward to improving your copy.

-Ryan M. Healy

P.S. I will be raising my critique fee in the next 30-60 days. Book yours now to get the lower rate.

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like,, and