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This Effective Super Bowl Ad Actually Sold Something

Super Bowl XXXLVIII was filled with all the commercials you’d expect… the kind that make you laugh or tear up, but leave you struggling to remember the company that ran the ad or what they were trying to sell.

That’s why one ad in particular stood out like a Quaker walking down the Las Vegas Strip at midnight.

This ad was nothing more than words on a screen — as plain as an Internet marketer’s video sales letter.

The ad didn’t make anybody laugh or cry. But I bet it caused more than a few people to drop their current cell phone carrier to switch to T-Mobile.

As +Ashley Mooney observed on YouTube, “It didn’t tug at my heart strings. It didn’t make me wanna drool over +David Beckham. However, this may be the first Super Bowl commercial that will actually directly result in a purchase from me.”

See for yourself…

While I still question the value of paying $4 million for a 30-second spot during the Super Bowl, it’s nice to see at least one company make an effort to sell their product using direct response advertising principles.

-Ryan M. Healy

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

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