Here’s a Brilliant Apology Letter from GoDaddy [Photo]

Last week, millions of websites went down when GoDaddy became the target of a DDoS attack by a hacker known as “AnonymousOwn3er” on Twitter.

Later, GoDaddy claimed the outage was due to internal server errors and not any kind of attack.

Regardless of what actually happened, GoDaddy had a big mess on their hands.

Two important things had to happen:

1. GoDaddy had to fix the problem.

2. GoDaddy needed to communicate with affected customers and try to make amends.

They finished #1 last week. And they took care of #2 this morning with the following apology email:

GoDaddy's Apology Email

I like this email because it does not attempt to blame anybody or anything.

It’s a pure apology email.

And it seeks to make amends with affected customers by offering a 1-month credit against future purchases.

I know GoDaddy customers were angry last week. But GoDaddy handled the situation well.

As King Solomon observed, “A gentle answer turns away wrath.”

-Ryan M. Healy

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

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