How Well Do You Know Your Market?
When selling via the written word, it’s critical to know what your market is thinking.
You need to know their hopes and fears… what products they may have purchased in the past… what their daily life is like… and so on.
It’s also important to understand your market’s state of awareness. How aware are they of you and your product? How many times have they seen similar sales appeals?
I was reminded of this as I read a Daily Wealth email this morning. The P.S. said:
P.S. I recently added a brand-new World Dominating Dividend Grower stock to my 12% Letter portfolio. This company consistently outgrows its industry, becoming more and more dominant, year after year. It’s yielding almost 4% right now and has grown its dividend every year for 35 years. To discover this boring, wonderful business and others like it, consider a risk-free subscription to The 12% Letter here. (There’s no long video to watch.)
Did you catch that?
There’s no long video to watch.
Knowing that his market is probably accustomed to seeing a long video every time they click a link, this writer decided to overcome the objection right in the P.S.
Did this approach work?
I don’t know.
But I’m willing to bet he tapped into a portion of his market that usually avoids clicking links for fear of seeing yet another long video.
For more copywriting tips, tricks, and lessons, join my copywriting membership site here.
-Ryan M. Healy