Successful Copywriters Don’t Care About Winning Silly Awards
I’m not a big sports fan, but even I was aware of the recent personnel changes to the Nuggets basketball team here in Denver.
First: Masai Ujiri, the NBA Executive of the Year, left Denver for a job with the Toronto Raptors.
Second: After posting a team record 57 wins, making it to the NBA Playoffs, and winning Coach of the Year… coach George Karl was fired.
There were, of course, multiple reasons why the young Nuggets president Josh Kroenke fired Karl.
But it ultimately came down to results…
When asked point blank why he fired the Coach of the Year, Kroenke responded, “I’m not here to win awards. I’m here to win banners.”
And you know what?
You should have the same philosophy in your business.
It’s nice to get compliments, but compliments don’t pay the bills.
And if an advertisement wins an award at some prestigious gala in New York, what does it really matter? Shouldn’t an ad’s success be measured by the profit it generates?
In the end, the only record in business that matters is how much money you’re depositing in the bank each week.
So the next time you’re tempted to bask in the glow of recognition, take a page from Kroenke and tell yourself…
I’m not here to win awards. I’m here to win customers.
-Ryan M. Healy
P.S. If the advice I shared in this post resonates with you, consider hiring me to increase your sales.