Why Running a Quality Business is Like Election Day Every Day
It’s election day in the United States.
But if you run a business, every day is election day.
Your customers vote with their dollars.
And you hope they continue to vote for you — instead of your competitor.
What kinds of things do you do to win votes?
- You advertise.
- You run special offers.
- You make sure you deliver on all your promises.
- You provide great customer service.
- You make your customers feel important.
Politicians are good at advertising. They’re pretty shoddy in the other categories.
I, for one, am eager for an end to the infestation of political ads. The candidates spent more than $1 billion on advertising. Even head-in-the-ground ostriches are begging for mercy.
Reminds me of Howard Luck Gossage’s sentiment that the 1950s advertising industry was “a multi-billion dollar sledgehammer driving a 49-cent, economy-size thumbtack.”
We’ve got thumbtacks for politicians.
No amount of advertising can overcome a bad product. But if you do have a good product, your marketing message can move more people to vote for your business.
In fact, businesses who properly harness the power of advertising win more votes faster — and enjoy rapid growth.
Would you like to learn how to craft powerful advertising messages?
If so, check out RyanHealy.com
-Ryan M. Healy