Is It Going to Work? And How Can I Make It Better?

I recently retained a patent attorney to help me with a product idea.

I hired him for two reasons.

First, I needed him to do a patent search for me.

I had done some searching on my own and couldn’t find any similar products or patents.

But I needed his expertise to determine whether other similar patents already existed. And I needed him to tell me if my idea was patentable.

Basically, I needed him to help me answer the question, “Is this going to work?”

On Friday, I got good news: The idea can be patented and is worth pursuing. So we’re moving on to the next step, which is to prepare the documents for filing with the USPTO.

I’ve read that I can do this myself, but I want a patent attorney to make sure everything is done properly. The reason for this is simple. If you don’t file properly to begin with, it can cause big problems down the road.

Yet there is another more important reason for hiring a patent attorney.

As he prepares the filing documents, he will be looking for ways to strengthen the patent. He will be helping me answer the question, “How can I make this better?”

These same two questions can also be applied to ads and sales letters:

     1. Is it going to work?

     2. How can I make it better?

You can, of course, answer these questions yourself.

Although you may have some lingering doubts if you don’t get feedback from anybody else.

More often than not it’s better for you to hire an expert to help you answer these questions.

Why?

Because you’ll get objective feedback. And you’ll get ideas for strengthening your sales copy that you may have never had on your own.

Which can add up to extra sales and bigger profits.

If you’ve got an ad or sales letter you’d like some help with, go ahead and book me here:

http://www.ryanhealy.com/copy-critique/

-Ryan M. Healy

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.