Jason Fried on Selling
There’s a great article in the March 2011 issue of Inc. Magazine.
It’s called “What I learned from selling shoes, computers, tennis rackets, weaponry, radar detectors, books, conferences, and software OR How I Got Good at Making Money” by Jason Fried, the founder of 37signals and creator of Basecamp.
Long title, I know. But it’s a really good article.
I recommend you get the magazine and read the entire article. It’s packed with a whole bunch of real-life marketing and business lessons. Here’s one lesson that stood out to me:
Understanding what people really want to know — and how that differs from what you want to tell them — is a fundamental tenet of sales. And you can’t get good at making money unless you get good at selling. (p. 57)
Building a successful business is a lot easier when you know how to sell. Do what you can to learn how to sell… and… the sales will follow.
-Ryan M. Healy