Jason Fried on Selling

There’s a great article in the March 2011 issue of Inc. Magazine.

It’s called “What I learned from selling shoes, computers, tennis rackets, weaponry, radar detectors, books, conferences, and software OR How I Got Good at Making Money” by Jason Fried, the founder of 37signals and creator of Basecamp.

Long title, I know. But it’s a really good article.

I recommend you get the magazine and read the entire article. It’s packed with a whole bunch of real-life marketing and business lessons. Here’s one lesson that stood out to me:

Understanding what people really want to know — and how that differs from what you want to tell them — is a fundamental tenet of sales. And you can’t get good at making money unless you get good at selling. (p. 57)

Building a successful business is a lot easier when you know how to sell. Do what you can to learn how to sell… and… the sales will follow.

-Ryan M. Healy

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

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