Mastering Adwords

When I first got started in Internet marketing, my first assignment was to learn how to use Google Adwords. This was way back in June 2002, soon after Adwords was first introduced.

At the time, there was no “definitive” source I could turn to. Everybody was just experimenting to see what worked and what didn’t.

Honestly, back then you didn’t have to be that good to turn a profit. There were very few competitors, and most folks didn’t know what they were doing anyway.

How times have changed!

I’ve personally noticed that even in the last couple years, the number of people bidding on major keywords has skyrocketed. It’s not uncommon to have 50+ different competitors all bidding on similar keywords.

Which Is Why It’s So Important to Know What You’re Doing.

If you don’t know what you’re doing, you could drop $1,000 or more at the blink of an eye… and literally have nothing to show for it.

If you do know what you’re doing, you can generate new leads and customers at profit. And you can do it over and over again for as long as you want.

Here’s a screen shot from my email inbox showing six new copywriting leads I’ve generated since December 10, 2008.

During this period of time, I’ve spent $79.05 in clicks. If I divide my total cost by number of leads, I get a cost per lead of $13.18.

Which isn’t bad considering that if even one of these leads hires me (and one has already said he will), I will make back my investment in clicks many times over.

My first real Adwords training came in the form of watching Perry Marshall present at The System Seminar in San Francisco, California. Of all the presentations I watched, I remembered (and applied) more from his presentation than anybody else’s.

(Although Gary Halbert’s was equally memorable… and much more colorful, as you might imagine.)

Anyhow, since then, I’ve developed my Adwords knowledge by continuing to experiment, as well as using Perry Marshall’s Definitive Guide to Adwords. I bought it about a year ago and have printed it, marked it up, and applied the strategies with good success.

Well, I didn’t actually buy the guide. I became one of Perry’s Rennaissance members… and got the Definitive Guide to Adwords as a bonus gift.

The reason I did it this way is because the guide costs $49. But becoming a Rennaissance member only costs $29.95 — and you get the guide free.

The way I saw it, it was worth getting the guide for $29.95 and giving Perry’s Rennaissance Club a try.

Now, Perry Has Sweetened the Deal Even More.

If you’ll try out his monthly Rennaissance Club for $29.95, he’ll give you The NEW Definitive Guide to Adwords… PLUS four bonus interviews with Adwords experts, including Glenn Livingston, Richard Stokes, Shelley Ellis, and Ken Jurina of Epiar (The Negative Keyword Company).

All told, Perry’s giving away a package of information worth $600. And it will cost you only $29.95 to get it.

But you have to act quickly because Perry is pulling down this offer after Wednesday, December 31.

==> <—–Free Adwords Cheat Sheet Here

I’m Sweetening the Deal, Too.

If you order through my affiliate link below before midnight on Wednesday, December 31, I’ll throw in a free Special Report on how to write Adwords ads that get clicked and produce results.

I’m writing this Special Report as we speak. I’ve never created anything like this, and I’m not sure whether or not it will be available in the future.

All you have to do to get it is order through the link below by Wednesday, December 31 — and send me an email at rhealy [at] gmail [dot] com. Put “Adwords Report” in the subject line so I know to send you the Special Report when it’s done. (I expect to finish the Special Report before the end of the week.)

I strongly endorse Perry’s Adwords training material. It’s helped me grow my business considerably these last couple of years. And it can do the same for you.

==> <—–Free Adwords Cheat Sheet Here

-Ryan M. Healy

P.S. Don’t forget… this offer expires at midnight on New Year’s Eve. (Wed, Dec 31, 2008)

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like,, and

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