Mobile Pay Per Click: Start Here!
Ever been curious about mobile pay-per-click advertising? If so, you’ll want to read the following guest post by Mike Dolpies. Mike has been breaking ground in the mobile pay-per-click market. He shares why mobile marketing is important, who should be doing it, and how to get started below.
Organic search engine marketing can be slow and tedious and it is certainly worth the effort. But if you want to maximize your internet marketing you must also embrace Pay Per Click.
Do you use Google Adwords, Facebook Ads, or Bing’s Pay Per Click program? I have driven traffic to websites with Google Adwords. I’ve increased “Page Likes” using Facebook Ads. No matter how you stack it, Pay Per Click or Pay Per Impressions is key for your business.
Unless you’ve been living under an Internet Marketing rock somewhere you’ve heard all the buzz about “Mobile.” You’re either confused or you’ve taken action on “Mobile Marketing.” The truth is there’s no in between. Because mobile is on the rise it only makes sense that Mobile Pay Per Click (MPPC) is on the same path.
MPPC is about targeting only mobile devices for your key words and terms. If you log in to your Google Adwords account, you can see the option to target smartphones and devices. You’ll also note, in Google’s instructional video about MPPC, that they want you to send the searcher to your mobile website. Duh!
How to Get 9-Cent Clicks on Mobile
There are a few ways to do MPPC, but let’s talk two of them…
You can buy clicks on the Mobile Web when people search your terms. You can also choose the option of Google’s Display network. The Display Network is made up of content providers and publishers who partner with Google and sell ads on their mobile sites. The Display network will match your ad’s keywords to the proper audience.
You can extend your Mobile Ads with location information and a “click to call option.” Just be aware the click to call function will add a few dollars to your investment.
The key take away here is to get started. It’s amazing how the CPC (cost per click) is so much less for mobile-only campaigns. One of my campaigns is getting clicks for as little as 9 cents. That’s insane! A client of mine is getting clicks for 33 cents compared to over $3 for the “traditional” campaign targeting the same keywords.
How to Get Started
Log-in or create a Google Adwords account. Start a new campaign and choose “Mobile Devices.” Then, be sure you have a “Mobile Landing Page” ready to scoop up the traffic.
Your Mobile Landing page should contain all of the best practices of a traditional landing page. Make sure the page is relevant to the keywords and the ad. Offer some good information and be sure to end with a call to action so those clicks turn into leads for you.
Do this now. My prediction is getting clicks for 10 cents on the dollar will not last forever.
Who Should Be Doing Mobile Marketing?
Finally… A question that may be stewing in your mind. “Mike, who should be using Mobile Pay Per Click?” Good question. I must admit it was Ryan Healy who asked. So here’s my take…
If your business is local in nature, mobile pay per click is a must. For those of us with non-local businesses like consulting, copywriting or information marketing, it’s just a matter of whether you like getting ahead or not. The thing is most businesses can use mobile pay per click. If you use Google Adwords or have ever attempted to use Google Adwords, you should dive into mobile pay per click.
It really is no different. You just make some tweaks and adhere to mobile marketing best practices. Once again: Be sure your landing page is mobile and keep in mind your lead capture box will be at the bottom rather than on the top right. Be confident that most of what you already know about marketing applies to mobile marketing.
About the Author: Michael Dolpies (AKA- Mike D.) is an author, speaker and owner of CyberSpaceToYourPlace.com. He’s the co-creator of “Mobile Marketing CMS,” an easy to use Mobile Website Builder.