Netflix Kills Qwikster

Today, Netflix announced that DVDs and streaming videos will stay under one brand: Netflix.

There will be no Qwikster.

Customers spoke. Netflix listened.

Good for them.

Here’s the email they sent:

Netflix Kills Qwikster

I think Netflix made the right decision.

Do you?

-Ryan M. Healy

P.S. In case you missed it, here’s the first post I wrote covering this issue: How Netflix Could Have Made Bad News Better

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like,, and