Copy Not a Cure-All

A surprising number of business owners view copy as a cure-all. They believe sales copy can fix whatever problems they may have in their business. I hate to be the bearer of bad news, but copy is not a cure-all. It will not make up for a bad product, a bad offer, or a bad […]

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The Amazing Science of Will Power

According to an experiment published in the Journal of Personality and Social Psychology, just one act of self-control depletes your ability to have self-control in another unrelated area. For example, when subjects were told not to eat chocolates sitting right in front of them, their persistence in puzzle-solving deteriorated. When they were told to suppress […]

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Mobs, Messiahs, and Markets

Yesterday, I got a call from Lila Rajiva, the co-author (with Bill Bonner) of Mobs, Messiahs, and Markets. Apparently, one of the guys who’d commented on one of my previous posts had said some inaccurate things–so I happily agreed to remove his comment. Maybe I’m just a book junkie, but I really enjoy getting to […]

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