Back when I was 18 years old, I got into Amway. My parents had first gotten into Amway when I was around 12 years old. I still remember thumbing through their Profiles of Success books (see photo below) and reading about all the ordinary people who’d become “Diamonds” in the business. Those success stories made a big […]
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Complicating your life is easy. In fact, it happens naturally in the 21st Century. You don’t even have to try! Worse, many of the things you hoped would make your life easier (*cough* technology *cough*) end up making your life more complicated. Simplifying is a great way to relieve stress and free up resources. So why […]
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Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before. How big? Well, according to a new report, bot fraud is a $6.3 billion problem. That represents
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If you’ve been paying any attention to Starbucks, then you know they’ve been advertising much more than they did back in the 1990s and early 2000s. They’re running ads on TV, partnering with The Voice, and even sending out direct mail. Yes, direct mail!
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Google sent me yet another direct mail letter. They really, really want me to sign up for AdWords. They even offered me a $100 advertising credit if I’ll chip in $25 of my own. See for yourself…
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