Why Little Details Matter in Direct Mail Sales Success

Direct marketing is a business of little details. The other day, I came across a great story of the importance of little details in copywriting and marketing… and how paying attention to the little details will have a huge positive impact. In René Gnam’s Direct Mail Workshop, he talks about direct mail pieces he wrote for a […]

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This Fantastic Tool Doubled My Copy Production [App Review]

The #1 obstacle to being productive is distraction. So any method that helps you eliminate or ignore distractions can greatly improve your productivity. I’ve been using the Pomodoro technique religiously this month and it’s made a noticeable difference in my daily output. The Pomodoro technique involves working for 25 minutes straight without distractions, then taking […]

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