How Good Copy Makes B2B Sales Presentations More Effective

I used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong. Good copywriting is not just for direct mail marketers. It can work wonders for more “traditional” businesses that sell products and services to […]

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How to Enjoy Life on a Shoestring Budget [Lifestyle Design]

The other day my wife and I were in a local health food store. The woman asked us, “Why are you buying the whole box of chocolate covered coconut bars?” “We eat them on the plane while we’re traveling.” “Where are you off to?” she asked. “Brazil,” we replied. “Really?” she asked. “For how long?” […]

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[ICANN] Should Small Biz Be Nervous About Internet Freedom?

Recently, the U.S. government let go of global Internet control. As a result, many experts are speculating about the Internet’s future. Some are optimistic while others raise concerns about potentially serious problems. This news should make every online business owner ask: Will a decentralized global Internet take off and soar like a released dove? Or […]

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