Today I want to answer a customer’s question. So let’s open up the mailbag and see what we find. Ah, here’s a good question from A.B. He’s been going through a rough patch in his copywriting business and needs some advice…
Continue readingAre copywriters motivated mostly by money? If you were to listen to them, it might seem that way. Many people pursue copywriting careers in the hopes they will be able to earn six figures a year. But perhaps more than money copywriters are motivated by recognition and admiration.
Continue readingI used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong. Good copywriting is not just for direct mail marketers. It can work wonders for more “traditional” businesses that sell products and services to […]
Continue readingThe other day my wife and I were in a local health food store. The woman asked us, “Why are you buying the whole box of chocolate covered coconut bars?” “We eat them on the plane while we’re traveling.” “Where are you off to?” she asked. “Brazil,” we replied. “Really?” she asked. “For how long?” […]
Continue readingRecently, the U.S. government let go of global Internet control. As a result, many experts are speculating about the Internet’s future. Some are optimistic while others raise concerns about potentially serious problems. This news should make every online business owner ask: Will a decentralized global Internet take off and soar like a released dove? Or […]
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