Results of Daily Blogging Experiment

I blogged daily, Monday through Friday, from January 1st through March 31st, 2012. The results were interesting.

Traffic went WAY up. It more than doubled.

I had 21,707 unique visitors in 4th quarter 2011… but 46,322 unique visitors in 1st quarter 2012.

“List churn” increased quite a bit. Lots of new people subscribing, nearly as many unsubscribing on the other end. So not much overall subscriber growth.

I seemed to get more leads, but the best clients are still referrals.

And I made a little bit in commissions. By “little bit,” probably less than $200. That’s my fault. I rarely pitch products. I publish quite a bit of teaching free, so I’ve trained my subscribers to read and share… not necessarily to buy.

At the beginning of April I made a decision to stop daily blog posts.

I easily spend an hour writing a good blog post, sometimes two hours or more. I found that daily blogging was competing with my client work too much.

In April I picked up a new client with a couple projects. It was important for me to shut out distractions and do my level best on those two projects.

Those projects are done now, but I’ve shifted my attention to another one of my personal projects because I’ve found it to be more profitable than writing more blog posts here.

So that’s what’s going on with me.

I will still write and publish here (because I love it), just not as often as I was at the beginning of the year.

-Ryan M. Healy

P.S. For my best copywriting tips, tricks, and lessons, become a Copywriting Code member here.

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

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