RIP John Ritskowitz

Today I learned that my friend and fellow copywriter John Ritskowitz (or John Ritz, for short) passed away. He died on March 3, 2012 from a long illness. He was only 44.

I hadn’t talked with John recently, but we had talked on the phone a few times.

I’d also outsourced a sales letter to him a few years back. I was impressed both with the quality of his work and his willingness to go above and beyond the call of duty.

I had much respect for John, and I am saddened to hear of his passing.


The day before John died, another copywriting friend, Michel Fortin, shared a story about his own recent health scare and how he was responding to it.

After consulting with a doctor, Michel discovered he now has diabetes. He also discovered that he has a fatty liver and that the severe pains he was experiencing were caused by gallstones.

This diagnosis prompted Michel to make some serious lifestyle changes. He has since lost 33 lbs in 6 weeks, and is getting close to his target weight of 190 lbs.


Too many of the people I know and love are in poor health. It bothers me. It especially bothers me when I know how simple it is to lose weight and be healthy.

So while I’m saddened by John’s death, I’m happy to see people like Michel making drastic lifestyle changes in an effort to lengthen his life.


Here’s some food for thought: Your health is the foundation of your business’s health.

In other words, if your business is financially healthy… but you’re not healthy… then your business is in a precarious position. You need to get yourself healthy to help guarantee the longevity of your business.

Most people get it backwards. They sacrifice everything for their business. They sacrifice everything for money. Two things most often sacrificed: health and family.

But shouldn’t your health and your family come first? Shouldn’t your business serve your higher purposes?

I should hope so. Because, in the end, your health and your family are two of the most important things you have in life.

Just some things for you to think about on this Monday morning.

Stay healthy,

-Ryan M. Healy

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like,, and

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