1 Shocking (But Not Unexpected) Facebook Statistic

This morning I came across shocking (but not altogether unexpected) Facebook statistic.

It is this:

“Only 16% of fans see any given post on the average Page.” (Source: Mashable.com)

Here’s what that means…

If you have a Facebook page with 500 fans, then only 80 of them will see any update you post.

Which means far LESS than 80 will actually care about the update or take any action based on it.

So if you’re relying on Facebook “likes” on a fan page to promote your product or service, you’re going to have a tough row to hoe.

Here’s something else to consider…

Generally speaking, the effectiveness of any specific marketing technique tends to decline as more people use it.

This is especially true on social media.

The biggest rewards go to the first movers and early adopters.

Those who come late fight for ever smaller portions of the pie.

Which is why that 16% reach figure I mentioned above could easily fall below 10% within a year or two.

Because the more pages a Facebook user “likes,” the fewer individual updates from each page she’ll see.

Here’s the point:

Unless you can afford to pay for advertising, you don’t really have a sustainable business model.

And the only way you can afford to pay for advertising is if you have an offer that converts well enough to cover your advertising expense.

This is one of the topics I cover a lot on this blog: how to build a sustainable business one hour at a time.

Contact me if you need some help with that.

-Ryan M. Healy

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

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